It’s a fact of life with cast iron keel; they get rusty, some more so than others. However, it’s all cosmetic, as despite the somewhat unsightly appearance of the putting, it’s s only a tiny fraction of the total mass of the keel. So unless you’re thinking of applying Coppercoat or similar, then I think blast cleaning of the keel is overkill.
I took my keel back to bare metal using an angle grinder a few years back, followed by any number of coats of primer and epoxy coating followed by antifoul. A couple of years later, the rust was back, not as bad but bits appearing like chicken pox.
I now simply grind out the pox in the spring, apply epoxy primer and top coat and slap on the antifoul. Rarely reappears in the same spot two years running....