Thanks everyone. Ah yes, run under load. Insulation good tip. I might be able to squeeze some in.
The thing I observed was that although the water got hot pretty quick it didn't generate much volume of hot water unless engine or immersion was on for a while. I'd have thought that it would heat the tank fairly equally so you'd get warmish washer increasing until thermostat cuts in...? Suppose you get hot spots around the pipes though...